Could Tencent Topple Momo as the “Tinder of Asia”?

Could Tencent Topple Momo as the “Tinder of Asia”?

The Chinese technology giant has revealed three brand brand brand brand brand brand brand new dating apps within the last month or two.

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Tencent (OTC:TCEHY) guidelines China’s mobile texting market with WeChat, which acts 1.15 billion month-to-month users that are activeMAUs). Its ecosystem of more than a million “mini programs” allows users to look, purchase meals, play games, hail trips, make re re re re payments, and much more — all without ever making the application.

Meanwhile, Momo (NASDAQ:MOMO) could be the online that is top platform in Asia. Its namesake application started off as a social network application|networking that is social}, but gradually developed in to a platform for internet dating and real time videos.

Momo’s smaller software, Tantan, is actually a Chinese clone of Match Group’s Tinder. Momo’s core application had 114.1 million MAUs last quarter, and 13.4 million of them purchased digital gift ideas or subscribed to premium online dating services on Momo and Tantan.

Image supply: Getty Pictures.

Both of these businesses aren’t considered rivals, but Tencent recently established three torpedoes at Momo: an anonymous movie dating app called Maohu (“Catcall”), a Tinder-like application called Qingliao (“Light Chat”), and a reboot of the Pengyou (“Friends”) app as a social networking by having an dating feature that is opt-in.

What’s Tencent up to?

WeChat’s MAUs expanded 6% yearly final quarter, but it’s just a matter of the time before this ubiquitous “super application” runs away from space to cultivate in Asia. Meanwhile, Gen Z-oriented competitors like ByteDance’s TikTok and Bilibili are attracting younger users, while WeChat seems shackled to its reputation being an application for older users.

A study that is recent research firm Jiguang unearthed that simply 15% of Chinese users created posted day-to-day updates on WeChat, compared to 57% of users created. Which is much like the generation gap between Twitter and Instagram in Western markets, where moms and dads saturated the former and sent teens scurrying toward the latter. WeChat is also commonly considered a “work application,” since supervisors put it to use to keep monitoring of their workers.

In other words, Tencent requires brand new techniques to achieve younger users, and Momo’s streak of double-digit income development suggests that online dating sites is nevertheless a market that is fertile.

Meet Maohu, Qingliao, and Pengyou

Maohu, which established throughout the summer time, lets users talk anonymously with strangers while donning masks that are digital. Male users can wear the mask for no more than five full minutes, while feminine users can wear a mask indefinitely. When an individual eliminates their mask, beauty filters are used immediately towards the real time film.

Qingliao, that has been introduced in belated November, resembles Momo’s Tantan and Match’s Tinder, but doesn’t follow the swiping mechanic of the two apps. Rather, it just provides two alternatives in the right side of each and every profile — anyone to “like” it, and another to dismiss it.

Its primary page shows a carousel of possible matches, and users can scroll right down to see extra information like a individual’s career, academic back ground, hobbies, location, and social media marketing postings. The matches are refreshed every 18 hours. The application is being tested on an basis that is invite-only.

Image supply: Getty Graphics.

Pengyou, that was relaunched in mid-December, can be an updated type of a mature networking that is social that ended up being discontinued. This new application resembles Instagram featuring its principal feed of solitary pictures, however it splits its feed into three groups — buddies, peers, and individuals whom are now living in the exact exact exact same town.

Users need certainly to confirm their identities with individual qualifications, plus they can opt-in for dating matches. This slight approach is comparable to Twitter’s opt-in strategy with Twitter Dating. Like Qingliao, Pengyou remains being tested for an invite-only foundation.

Should Momo be concerned?

Tencent plainly wants to leverage the effectiveness of its WeChat and QQ ecosystems to achieve fresh footholds within the online dating market. this may be bad news for Momo, which struggled with decelerating development in MAUs and revenue throughout the year that is past

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